How to Make Facebook Ads Promotional Slideshows

 Advertisements for slide shows: Facebook has a plethora of ad styles available to advertise your business, and you may be unsure which one is best and for what purpose. Slideshow advertisements, on the other hand, are the greatest alternative for promoting video ads on Facebook with minimum production expenses.

You'll learn about promotional slideshows and how to construct one for your Facebook advertising in this article. Let us give you a quick overview of how to make a promotional slideshow before we show you how to do it.

What exactly are promotional slideshows, and why should you use them in your Facebook ads?

Slideshow advertisements are Facebook's newest addition and feature, which deliver video ads in a visual manner rather than making a full video. You can create fantastic Facebook advertising immediately from your Facebook page or phone, reaching those with slow connections. There are also several free web-based online slideshow maker tools for Facebook advertising that will allow you to create promotional slideshows for your ads.

But what makes a video more engaging than a picture?

Videos typically receive more traffic than photos. There's a solid reason for that, too. There is no movement in the image. It doesn't hold your attention as well as a video. A video can assist you in telling a story in a more engaging and informative way. As a result, viewers are drawn to your offering. Within a single video, you can use many taglines or slogans. As a result, when compared to visuals, your brand promotion gains more traction.

If you're running a video ad, the Facebook ad algorithm will look for people who are interested in watching videos. As a result, your ad's cost per result will be lower.

Let's get this party started by learning how to make a slideshow video.

How do you make a Facebook ad promotional slideshow?

To make a promo slideshow ad on Facebook, you'll need to use the Ads Manager tool. Also, bear the following points in mind before getting started:

·        Use high-quality photographs while making promotional slideshow commercials.

·        Your photos should have a minimum resolution of 1,080 × 1,080 pixels and a ratio of 1:1 or 16:9 for the aspect ratio.

·        Your photographs are automatically cropped to 1:1 or 16:9 if they are of different sizes.

Now, to create a slideshow ad, follow the technique and procedures outlined below.

1st step: First and foremost, you must create a video ad in Facebook's Ads Manager.

The steps are as follows:

·        Log in to your Facebook account and then go to the Ads Manager.

·        Now, select +Create from the drop-down menu.

·        After that, choose an aim that complements your video and click 'Continue.' The purpose of the ad campaign is essentially the objectives you wish to attain.

·        Enter your campaign budget optimization information, if relevant, and then click 'Next.'

·        Then select your budget, placements, audience, and optimization options before pressing the 'Next' button.

Step 2: Now it's time to advance to the Ad level. Fill in the headline, major text, and CTA button, then scroll down to the Media area and select the 'Create Video' option.

A window for video production will appear. Ads in a slide show

Step 3: Choose between two and fifteen photographs for your promotional slideshow. You can use any of the supported formats for your photos.

The following is the procedure for choosing the images:

·        Click '+ Upload' when you want to add a new image.

·        Use the search button or scroll through your photographs if you need to find an existing image.

·        To select an image, simply click on it.

Step 4: To the right, you'll discover the Slideshow template. Hover your mouse over it, then click the 'Edit' button.

Step 5: Now it's time to personalise your Slideshow scenario.

To do so, you must first click on the scene's thumbnail. Then, in the 'Media' and 'Creative Tools' sections, you can make edits to the media.

You can make the following changes here:

·        Crop: Change the part of the media you want your viewers to see by editing and resizing it.

·        Alter and switch the media in your scenario as needed.

·        Add a little graphic or a logo that represents your company's concept. You can also vary the size of the logo's placing if it's too small, medium, or huge.

·        You can add up to thirty characters (text) to your scene using the Text Overlay option. You can also change the colour of the text, the backdrop colour, the typeface, and the opacity. You can also change the text overlay's position.

Step 6: You may now make the following changes to your slideshow scenario if you want to:

To rearrange your scenes, first click on the one you wish to rearrange, then move or drag it to a new location.

·        Click the 'Delete Scene' button to remove or delete a scene.

·        Click the '+' symbol to add a new scene to your slideshow.

 

Step 7: If you wish to change the settings for your chosen template, go to the top-left corner and click on 'Template', then 'Settings.'

You can make changes to the following settings in the Settings option:

·        Scene transitions: Select 'None' or 'Fade' to personalise and control how the slideshow transitions from one image to the next.

·        Seconds per scene: You must choose how long each image in your slideshow ad should be shown. Slideshows are limited to 15 seconds in length. The time options will alter depending on how many photographs you choose to use. Ads in a slide show

Step 8: You can add a sticker graphic to all of the scenes in your promotional slideshow as an optional step. To do so, go to the top-left corner of your screen and click on the 'Template' option, then 'Stickers.'

Step 9: After you've finished your template and gone over each scene, click 'Create Video.' Voila! Your Facebook ad now includes your promo slideshow.

Step 10: Add your text, tracking, and links after that. When you're finished, click the 'Publish' button to start your Facebook ad promotional slideshow.

Conclusion

That's all — a complete tutorial on how to make a video in Facebook Ads Manager. You can accomplish this by following the simple procedures outlined above. However, you should keep the image resolution and ratio in mind. For video frames, a square form is appropriate. Don't be a sceptic; give it a try!